What type of person is in your primary audience? What type of person is in your secondary audience? Some people are clearly going to be more important than others. And there are a lot of different facets.Ĭhances are, you are trying to reach more than just one type of person. What would make your website successful? Who are you trying to serve? So before you evaluate, start by being clear on your outcomes. The website in each scenario is going to support your mission in different ways. Maybe you sell a software product, offer photography services, or fundraise for a regional non-profit. The purpose of the website is to provide information on how families can access your services. Perhaps you support a non-profit that works with families in need of after school care. It also might be the way potential clients learn that you exist. Your website is not your business, it’s just the way potential clients get to know you and your services. Your goal is to find new clients and keep your current clients happy. Maybe you run a small consultancy and work for clients. Most of the time a website is only one piece in a larger puzzle. So before you move forward with any evaluation method you should be able to answer a couple of basic questions about the website’s purpose.
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