Example: In this paragraph, you might start off by saying that the argument provides no evidence to demonstrate that people will make purchases soon after they start following a company's social media accounts. Be sure to target 3 supporting paragraphs. At the beginning of each of these paragraphs, you'll want to state what aspect of the argument you're critiquing in that paragraph, and then why that aspect is flawed. Paragraphs 2 through 4 represent the "meat" of your essay, with each paragraph elaborating on one of the points of critique you summarized in your intro. In total, the sample intro paragraph is 6 sentences: 2 sentences restating the argument, and 4 sentences laying out what our critique of the argument will be. Finally, the argument assumes that an increase in social media followers in one fiscal quarter will yield an increase in sales by the very next quarter. Furthermore, the argument assumes that the number of people ultimately making purchases directly corresponds to the number of people following a company's social media accounts. For example, the argument assumes that people viewing and sharing product marketing on social media ultimately make purchases. However, the argument lacks relevant and sufficient evidence, making several assumptions that ignore key factors that could affect its conclusion. This conclusion is based on the premise that as social media following increases, product sales increase correspondingly because more people are viewing, engaging with, and sharing product marketing. Here is a sample introductory paragraph: The argument claims that YouTech Company's 25 percent increase in social media followers in the last fiscal quarter will yield a similar increase in sales in the coming fiscal quarter. ![]() The flaws that are most obvious to you - in other words, the ones you notice first - are likely the ones that will be easiest for you to expound on. Remember, aim to rephrase the argument in as concise a manner as possible Don't waste time finding more flaws than you need and trying to decide which are the "best" ones to write about. So, you might start off your essay in one of the following ways, for example: The argument states that. The first sentence of the intro paragraph should always restate the given argument. Paragraph 1: Intro The purpose of your introductory paragraph is to restate the argument that has been presented to you and state your intention for critiquing it. Additionally, a great way to prepare yourself for this challenge is to practice coming up with supporting points for the actual essay topics, which are published by GMAC and can be found on the GMAC website mba.com. You will not have time to go back and revise! If possible, use the last 2 minutes of your time to do a quick check for spelling and grammar errors, but don't expect to have 5 or 10 minutes to make significant revisions to your essay. Most schools generally consider an GMAT AWA score of 4.5 about average and a score of 5.0 "good." It's important to construct your essay carefully and methodically as you're writing it. The GMAT Analytical Writing Assessment is scored in half-point increments on a scale of 0 to 6 your AWA score is not factored into your total GMAT score. ![]() Generally speaking, your AWA essay is evaluated on the basis of the overall strength of your analysis of the given argument, the relevance of the points you make, how your essay is organized, and the effectiveness with which you communicate your ideas. Your job is to analyze the argument's reasoning, point out flaws and assumptions in the argument, and assess how evidence is used to support the argument's conclusion, all while logically organizing and clearly communicating your ideas. ![]() The Analytical Writing Assessment (AWA) is a 30-minute section of the in-person GMAT that consists of one essay task, an "analysis of an argument." In the AWA, an argument is presented that you must critique in an essay that can be any length.
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